Naming Opportunities

There are many unique and lasting naming opportunities available throughout this state-of-the-art, beautiful building, from steps to seats to studios. And all gifts to the campaign–no matter the amount–will be matched through the generosity of The Hyde Family Foundation, dollar for dollar, until July 31, 2017. Click on the images below to see specifics.



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The physical space choreographs interaction between motion on the sidewalks and motion in the studios. Ballet Memphis is the perfect complement to all that is offered currently in Overton Square as it will be an active and high-traffic presence on the Square, seven days a week. It also offers year-round high exposure for investors and sponsors. --Todd Walker, archimania

Is Ballet Memphis really for me?

Yes. It’s for all of us. The combined programs of Ballet Memphis Dance Company, Ballet School, Educational Engagement and the Pilates Centre serve 80,000 people each year. A part of this engagement includes our transforming work in the Jubilee schools and with Knowledge Quest.

Why is Ballet Memphis moving its headquarters to the performing arts district in Overton Square?

To better serve all Memphians, and you. Our current facility, located in Cordova, no longer adequately houses our expanding company and school. The suburban location keeps us from fully engaging, serving, and investing in the important, multi-faceted programming we provide locally and nationally. Ballet Memphis, with all of our performances and programs, contributes to the heartbeat of the city and we seek to do our work from the heart of the arts district of Memphis.

This new facility and move to the performing arts district came as part of a multi-year strategic planning process undertaken by Ballet Memphis. As we approach our 30th anniversary season and cast an eye toward our next chapter, the new facility will play a large role. Along with offering professional ballet programming, the Ballet Memphis School and Pilates Centre, the new building will feature many community opportunities for imaginative and healthy movement for more Memphians children, young people, adults and families, Pilates users and You, our patrons and friends.

This new home will stand tall at the corner of Madison and Cooper and will pulse with life nearly 365 days a year offering increased visitors and buyers to Overton Square.

What can we expect to see in the new home?

Designed by award-winning Memphis architecture firm, archimania, the facility will be more than two times the size of the Cordova home featuring 38,000 heated sq. ft. of space.

Features include:

  • Five studios and administrative offices
  • The largest professional studio will be 5,000 sq. ft. with soaring 45-ft. ceilings encased in glass on three sides. The added features of retractable bleacher seating and balcony viewing will permit the studios use not only for professional rehearsals and Company class but also for informal performances. The soaring space also makes possible the flying rehearsals needed for the Company’s original Peter Pan.
  • A costume shop and street-facing costume display stretching more than 60 linear feet
  • Community spaces and an area for a café
  • A large, inviting, outdoor urban plaza with public art
  • Two exterior courtyards
  • A highly desirable location, on the prominent corner of Madison and Cooper, allowing passersby to enjoy and engage with live art in the making, and to explore and connect from the adjoining urban plaza
  • Ample dedicated parking for patrons of the facility
  • Improved mechanical and maintenance for long-term savings and efficiency
  • A building and campus designed with the goal of creating the safest possible environment for all users, and all ages

Will the Ballet Memphis School and Pilates Centre still have an East Memphis presence?

Yes. Our families and patrons are very important to us. This move positions us to serve more people, from morecorners of Memphis. Ballet Memphis will continue to operate an east Memphis satellite for both Pilates and the Ballet Memphis School.

How much are you trying to raise and are there donors who share your vision?

Ballet Memphis seeks to raise $31M and as a result position the company for sustained and growing operations on the stage, in the community and across the nation. Caring and generous donors who share this vision have made a leadership gift of $15.5 million to spark the construction and progress of this important Memphis project.

What’s the vision for the new home and the future of New Works? What are the costs related to this two-part vision?

1. Ballet Memphis Headquarters
Ballet Memphis seeks to build more than a stunning structure. This new home will help define how dance and movement can be experienced in the future, here or anywhere. Your investment in the capital project allows us to:

  • ​Build a two-story, 38,000-square-foot home to accommodate the growing company, expanding school and Pilates program, and the growing community engagement efforts.
  • ​Located in the heart of the performing arts district so we can invite the entire community in and create a reenergized interest in movement and dance.
  • ​Support our quest to use dance as a tool to teach confidence, possibility and creative problem solving for people of all ages.
  • ​Provide new revenue generation opportunities for Ballet Memphis.
  • ​Create a space that is as inspiring as the art-form we represent and ensure it is open to the everyone.

               Total Investment $21M

2. Ballet Memphis Legacy Endowment and New Work Fund
Ballet Memphis seeks to secure our ability to continue the creation of original and thought-provoking work that brings new, inspiring ideas to life locally and internationally by creating a $5M New Work Artistic Reserve. Additionally, we seek to add $5M to our restricted reserves and endowment for a total of approximately $17M by 2021. This is essential to supplement our contributed and earned revenue streams for ongoing health and sustainability.

                 Total Investment $10M

Why the urgency to start construction?

Given the highly desirable location, Ballet Memphis’ leadership believed it was essential to seize this once-in-a-lifetime opportunity to be in the heart of the performing arts district in Overton Square and purchased the land and began the design and construction process. We understand this is a bold timeline, but we are grateful for our early investors that allowed us to begin. With ongoing oversight from a Building sub-committee of the Board of Directors we expect construction to be complete by the summer of 2017 and we will take ownership of our new home in the fall of 2017.

Are there opportunities for corporations, individuals and foundations to be recognized for investing in the project?

More than 50 unique and highly visible naming opportunities suitable for corporate and individual recognition are available—ranging from $10,000 to $5M. This will be a destination for thousands and thousands annually.

When do you expect to complete the Campaign and how long will you allow pledges to be paid?

We are committed to completing this project on time and without debt. We are also committed to giving our investors the time necessary to participate at the level they desire. Pledges may be paid over a series of years and are negotiable.

Tell me about Ballet Memphis.

Founded by Dorothy Gunther Pugh in 1986, Ballet Memphis employs 32 dancers with a $4.4 million operating budget and has performed around the world. The combined programs of Ballet Memphis–dance company, ballet school, educational enrichment and Pilates Centre–serve more than 80,000 people each year. All of this began with two dancers and an initial gift of $75,000. In its 30th season, Ballet Memphis serves as a creative resource to the nation through its innovative neoclassical and contemporary repertoire, as well as production and training of the highest caliber.

How is it unique to Memphis?

Dorothy’s inspiration for founding the company was grounded in her belief in the value of every individual and her faith in the interconnectedness of individuals in her hometown of Memphis, Tenn. That interconnectedness formed the basis of the value she vowed her dance company would add to the city.

An important and ongoing test of the founding philosophy has been a consistent effort to expand the world of the dancers beyond the studio and the stage. Ballet Memphis has been unwavering in its commitment to developing dancers who have not only highly specialized technical skills, but also a well-rounded sense of how they—and their art form—connect to the wider world. From the beginning, Ballet Memphis has been about Memphis, and about removing barriers within the city to provide access for all to works of great beauty.

Within our own community, Ballet Memphis reaches children and adults across the city through the Ballet Memphis School, Pilates Centre, and ever-expanding community engagement programs. Our after-school and in-school programs in South Memphis, Frayser, and through the Jubilee Schools have brought dance and the life-changing power of art to Memphis’ most vulnerable communities.

I am interested in learning more about the vision for Ballet Memphis and the Campaign. Who should I call?

Thank you for your interest. We invite you to join us in this unprecedented opportunity to secure Ballet Memphis’future. To learn more contact Carolyn McCormick at 901.507.4173 or cmccormick@balletmemphis.org.